Brand Identity
PChal is an online content creator synonymous with the world of Pokémon challenge runs. He creates videos and livestreams for a global community of passionate fans. His content revolves around tackling the game in new and different ways, often employing challenging approaches to make the games as difficult as possible to beat.
We collaborated on a rebrand that shifted the focus away from the game itself and instead delved into the concept of overcoming difficulty and conquering challenges. We believed the visual metaphor of mountains provided the perfect foundation to elevate the brand to a new level.

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