Logo Design
Visual Identity

MrMouton is a variety streamer on Twitch broadcasting all manner of video games to a dedicated audience all week long. The only thing holding him back was his identity.

The current visuals for his brand lacked cohesion and only really captured the name. His name being "MrMouton" or "Mr Sheep" meant that it was important to retain that fluffy persona and also expand from it to create a recognisable brand image.

I proposed that we strip back the logo to it's absolute simplest form to look great on all digital platforms and allow us to establish a visual language that is bold, playful and places MrMouton at the forefront on the platform.